Rodé Vis started as a family owned company based in Urk, the heart of European fish industry. Early in the 80s the success story of Norwegian farmed salmon started. Then still a great unknown in the mainly flatfish oriented Urk fish industry. Since then, continuous investment in the company made Rodé Vis an international company with a varied client base.

A close relationship to selected salmon farmers in Norway always has been very important for Rodé Vis. This started up more than 20 years ago with salmon farmer and pioneer in hatching AS Bolaks in Eikelandsosen. Nowadays it is to be continued as being part of the Lerøy Seafood Group. A global player with facilities in 14 countries, selling Seafood products for 1.2 million meals to 70 countries on a daily base.